produktams

Produktams is a term used in certain European business contexts to denote a comprehensive framework for describing, organizing, and exchanging product information across the supply chain. It functions as both a data model and a governance approach that unifies product data from design through end-of-life.

Core components include a standardized data model for product attributes (identifiers, dimensions, materials, certifications), a lifecycle state machine (draft, approved, released, discontinued), and governance rules enforcing data quality and versioning. It promotes interoperability by aligning with established identifiers and classifications such as GTINs, EANs, UPCs, ISO 9001 elements, and product classification schemes.

Applications include use by manufacturers, retailers, and platforms to populate catalogs, power search and personalization, synchronize data between ERP, PIM, and CMS, and support compliance reporting.

History and usage vary by region; the term originated in corporate data management contexts where cross-system data exchange was critical, with many organizations implementing produktams as a service or as a homegrown framework.

Related terms include product information management, data standards for product data, and catalog management.