productassortimentbeleid
Product assortment refers to the selection of products offered by a company or retailer to its customers. It encompasses the variety of products available in a product line, category, or department within a store or online platform. A well-crafted product assortment can play a significant role in a company's ability to meet customer needs and preferences, drive sales, and establish a competitive market position.
Effective product assortment involves a range of considerations, including product design, sourcing, pricing, and marketing. Companies
The development of a product assortment can be influenced by various market trends, consumer demands, and competitive