priseksklusive

Priseksklusive is a pricing concept used in marketing and retail to describe arrangements where a price becomes exclusive to a defined group or condition. The term blends elements meaning price and exclusive, and it is most often encountered in Nordic business writing and vendor communications, though it is not a formal economic term with universal standards.

Practices commonly described as priseksklusive include member-only discounts, loyalty program pricing, wholesale or business-to-business tiered pricing, regional or channel-specific price differences, and time-limited or invitation-only sales. In these schemes, eligibility criteria gate access to the lower price, while others pay standard or higher prices.

Benefits claimed for priseksklusive pricing include improved customer loyalty, more controlled discounting, and clearer channel management. Risks involve reduced perceived fairness, potential consumer confusion, and regulatory concerns about price discrimination or deceptive marketing. To mitigate these issues, firms typically publish clear eligibility rules and ensure compliance with advertising and consumer protection laws.

Because the term is not standardized, interpretations of priseksklusive vary by market and industry. It is often discussed alongside related concepts such as price discrimination, dynamic pricing, and tiered or value-based pricing.