prepurchase
Prepurchase refers to the set of activities undertaken before a purchase decision. It includes information gathering, needs analysis, option evaluation, budgeting, risk assessment, and planning for post-purchase use. The goal is to reduce uncertainty and ensure the chosen option aligns with goals, constraints, and intended use.
In consumer decision-making, prepurchase occurs before buying a product or service. It commonly involves reading reviews,
In procurement and business contexts, prepurchase covers more formal activities. These can include market research, supplier
Prepurchase inspections are a specific form of prepurchase used in certain domains. Examples include pre-purchase inspections
Overall, prepurchase is a preparatory phase that enhances information availability and decision quality, while recognizing that