postanejo

Postanejo is a subgenre of Brazilian sertanejo music that emerged in the early 2010s. It combines elements of traditional sertanejo with contemporary pop and electronic music influences. The term "postanejo" is a portmanteau of "sertanejo" and "post-," suggesting a modern evolution of the genre.

Key characteristics of postanejo include the use of synthesizers, electronic beats, and Auto-Tune, often alongside the acoustic guitar and accordion that are staples of sertanejo. Lyrically, postanejo songs frequently explore themes of romance, heartbreak, and partying, similar to traditional sertanejo, but with a more contemporary and often introspective approach. The production is typically polished and radio-friendly, aiming for a broad appeal.

Artists associated with postanejo often incorporate visual elements in their music videos and live performances, drawing inspiration from international pop music trends. This visual component, along with the fusion of musical styles, has contributed to the genre's significant popularity, particularly among younger audiences in Brazil. Postanejo has become a dominant force in the Brazilian music charts and has influenced the direction of mainstream sertanejo music.