pluralprzekazy

Pluralprzekazy is a term used in media and communication studies to denote a phenomenon where a single message is disseminated across multiple channels and formats, producing a plurality of interpretations and receptions. The compound derives from Polish przekazy (messages) and plural, signaling a move beyond single-source transmission toward multisource, multi-voiced communication. While not a standard term in all linguistic or media taxonomies, pluralprzekazy appears in several Polish-language studies of digital media, cross-media storytelling, and information diffusion to describe how contemporary messaging operates in a networked environment.

It encompasses cross-platform dissemination (television, radio, websites, social media, podcasts), multilingual or localized variants, user-generated reinterpretations, and algorithmic amplification by platforms. The phenomenon creates interdependent message streams, where each channel can alter framing, emphasis, and audience reception, while audiences contribute through comments, memes, remixes, and parodies.

In practice, pluralprzekazy can enhance reach and engagement but also complicate accountability and coherence, as the original intent may be reshaped by intermediaries. Examples include political communications launched simultaneously on TV and Twitter with different focal points; corporate campaigns released in multiple languages with varying cultural registers; and humanitarian advisories distributed through NGOs, media outlets, and mobile apps to reach diverse communities.

It relates to discussions of transmedia storytelling and information diffusion in networked publics, while distinct from a single canonical message. Critics warn that fragmentation can obscure responsibility and hamper consistent messaging.