plausibilise

Plausibilise is a verb that means to make something appear plausible or believable. It is often used in contexts where there is a need to justify or explain an action, decision, or statement, especially when its underlying reasons might be questionable or complex. The act of plausibilising involves presenting information in a way that makes it seem reasonable and acceptable, even if it is not entirely accurate or straightforward. This can involve selective presentation of facts, the use of persuasive language, or the construction of a narrative that supports the desired perception.

The term is sometimes associated with strategic communication, public relations, or political discourse, where the goal is to manage public perception or gain acceptance for a particular viewpoint. It can also be employed in more mundane situations, such as when explaining a personal choice or a business strategy. The effectiveness of plausibilising depends on the audience's receptiveness and the skill with which the justification is presented. While it can be a legitimate tool for communication, it can also be perceived as manipulative if its intent is to deceive or mislead. The focus is on creating a convincing facade, regardless of the underlying reality.