plateselskaper

Plateselskaper, or record companies, are commercial enterprises that specialize in the production, marketing, distribution, and promotion of recorded music. Their primary function is to discover and develop musical talent, secure the rights to recordings, and manage the commercial exploitation of those recordings across various platforms, including physical media such as vinyl, CDs, and cassettes, as well as digital formats and streaming services.

Historically, plateselskaper emerged in the early 20th century, initially focusing on the manufacture and sale of physical phonograph records. The industry expanded rapidly after World War II, with major labels such as EMI, Sony Music, Warner Music Group, and Universal Music Group establishing global networks of subsidiaries and affiliated companies. These major players—often referred to as the “big three” after a series of consolidations—dominate the market share of recorded music sales and streaming revenues.

In addition to major labels, independent plateselskaper (indies) play a vital role in nurturing niche genres and emerging artists. Indies typically operate with smaller budgets and more flexible contracts, allowing for greater artistic freedom but often relying on digital distribution partners to reach broader audiences.

Key activities of a plateselskap include signing artists to recording contracts, financing studio sessions, overseeing mastering and manufacturing, coordinating marketing campaigns, and managing royalty collection and distribution. With the rise of digital platforms, many companies now focus on data analytics to tailor promotion strategies and negotiate licensing deals with streaming services. The evolving landscape continues to influence how plateselskaper adapt their business models, balance artist interests, and shape the global music market.