photoready
Photoready is a marketing term used in the cosmetics industry to describe products formulated to photograph well, particularly under artificial lighting such as camera flash. The goal is to produce a finish that looks smooth and even on film or digital photography without appearing heavy in person.
Products marketed as photoready often claim the inclusion of light-reflecting pigments, soft-focus agents, and oil-control ingredients
One of the best-known uses of the term is the CoverGirl PhotoReady line, launched in the late
Reception of photoready products varies with lighting, camera settings, and skin type. While many users report