Photoready

Photoready is a marketing term used in the cosmetics industry to describe products formulated to photograph well, particularly under artificial lighting such as camera flash. The goal is to produce a finish that looks smooth and even on film or digital photography without appearing heavy in person.

Products marketed as photoready often claim the inclusion of light-reflecting pigments, soft-focus agents, and oil-control ingredients designed to minimize imperfections and reduce the appearance of pores. Common technical cues include the use of mica-based pigments and silica; formulations may promote a natural-looking glow or airbrushed effect in photographs while remaining comfortable to wear.

One of the best-known uses of the term is the CoverGirl PhotoReady line, launched in the late 2000s, which included foundation, powder, concealer, blush, and primers promoted as camera-friendly. The concept has since been adopted by other brands under varying names, reflecting a broader interest in how makeup behaves under flash photography.

Reception of photoready products varies with lighting, camera settings, and skin type. While many users report improved photograph-friendly results, some critics note potential flashback, shine, or an overly glittery look under certain lights. As a marketing phrase, photoready conveys an aim rather than a guaranteed outcome. Related topics include makeup for photography and camera-ready makeup.