personaliza

Personaliza is a form of the Spanish verb personalizar, meaning to tailor or customize something to an individual’s preferences or needs. The word appears in different grammatical forms depending on the subject and mood. In present tense, personaliza is third‑person singular (él, ella, usted) as in “Él personaliza su configuración.” It is also the affirmative imperative form for tú, used to give direct commands, as in “Personaliza tu perfil.” The formal Usted uses the same form in the present tense, e.g., “Usted personaliza su experiencia.”

Etymology and usage context: Personalizar derives from persona (person) with the productive suffix -izar, the same mechanism behind verbs such as optimizar, realizar or socializar. The term is common in modern Spanish, especially in technology, marketing, and design, where tailoring settings or content to a user’s needs is routine.

Related forms and examples: The noun form is personalización; adjectives include personalizable; agent nouns include personalizador. Common collocations include “personalización de la experiencia,” “personalizar contenido,” and “productos personalizables.” In discourse, personaliza and its related forms are used to describe actions that adapt products, interfaces, or services to individual users.

See also: personalización.