percompetitor

A percompetitor is a term used in competitive analysis and business strategy to describe a specific type of rival. It refers to a company that is not a direct competitor in the traditional sense, offering the exact same products or services to the same customer base, but rather competes for the customer's limited resources, attention, or budget. These competitors might fulfill a similar need or solve a similar problem, but through a different approach or offering.

For example, a movie theater might consider a video streaming service a percompetitor. While they both offer entertainment, they do so through distinct methods. Similarly, a restaurant might see a meal kit delivery service as a percompetitor because both cater to the need for food, but one offers an experience of dining out, while the other provides convenience for home cooking. Understanding percompetitors is crucial for businesses to accurately assess the competitive landscape. It broadens the definition of competition beyond obvious rivals and helps in identifying potential threats or opportunities that might be overlooked when focusing only on direct competitors. By analyzing percompetitors, businesses can gain a more comprehensive understanding of customer choices and evolving market dynamics.