peoplemeter

A peoplemeter is an electronic device used to measure and record television viewership and audience behavior. Developed in the 1980s, this technology revolutionized how television ratings and audience measurement are conducted in the broadcasting industry.

The device consists of a small electronic box connected to a television set, along with handheld remote controls distributed to each household member. When viewers watch television, they press their individual buttons on the remote control to indicate who is watching and when they change channels. This data is automatically transmitted to research companies for analysis.

Peoplemeters replaced earlier methods of audience measurement such as diary-based reporting, which relied on viewers manually recording their television viewing habits. The electronic system provides more accurate, detailed, and real-time data about viewing patterns, including minute-by-minute channel changes and demographic information about who is watching specific programs.

The technology is primarily used by major television networks, advertising agencies, and market research firms to determine the popularity of television programs and to set advertising rates. Nielsen Media Research is the most well-known company that utilizes peoplemeter technology in the United States, though similar systems exist in other countries.

Each participating household represents a sample of the broader population, and the collected data is extrapolated to estimate national viewing audiences. The system can track multiple televisions within a household and records information 24 hours a day, providing comprehensive viewing data.

Peoplemeters have significantly influenced the television industry by providing broadcasters with precise audience measurements, helping them understand viewer preferences, schedule programming more effectively, and demonstrate viewership to potential advertisers. The technology continues to evolve with digital television and streaming services, adapting to measure modern media consumption habits.