pembeli

Pembeli is a term in Indonesian and Malay meaning a person who buys goods or services; it is derived from the verb beli (to buy) with the agentive prefix pe- to form "one who buys."

In everyday commerce, pembeli denotes the party that makes a purchase in a transaction. The word is neutral and can refer to private individuals or organizations acting as buyers. In Indonesian usage, several related terms are often used: pelanggan usually refers to a customer or client with an ongoing relationship; konsumen refers to the final consumer who uses goods or services; penjual refers to the seller.

Contextual distinctions: While pembeli emphasizes the act of purchasing, pelanggan emphasizes relationship, and konsumen emphasizes consumption. In marketing and sales, pembeli personas or pembeli potensial can denote target buyers. In B2B settings, a pembeli might be a purchasing department or an end user.

Regional usage: The term is common in both Indonesian and Malay and is understood across Indonesia, Malaysia, Brunei, and Singapore in Malay-speaking contexts. It appears in phrases such as pembeli baru, pembeli potensial, pembeli setia, and pembeli online.

Legal and consumer-protection contexts typically use konsumen to denote the end consumer; however, pembeli remains a standard, everyday term for the buyer in contracts, invoices, and business communications.