peakend
Peakend refers to a marketing and sales strategy where a product or service is intentionally designed to be most appealing or effective at the very end of its lifecycle or during its final stages of use. This approach aims to maximize customer engagement and perceived value during this crucial period, often leading to repeat purchases or positive word-of-mouth recommendations.
The concept is particularly relevant in industries with subscription models, where customer retention is key. For
Another application can be seen in loyalty programs, where customers who have accumulated a significant amount