pathosdriven
Pathosdriven is a term used to describe content, messaging, or design that prioritizes appeals to emotion (pathos) as the primary lever for audience engagement. It contrasts with logos-driven approaches that emphasize logical argument and ethos-driven strategies that rely on credibility or authority. The term is primarily found in discussions among marketers, rhetoricians, and user experience professionals.
The compound pathosdriven blends pathos with driven, indicating a behavioral or strategic orientation toward eliciting emotional
In advertising and branding, pathosdriven campaigns tell emotionally resonant stories, use evocative imagery, or leverage social
Criticism and considerations: Critics warn that excessive reliance on pathos can manipulate audiences or obscure evidence