overcleansing

Overcleansing refers to cleansing the skin more aggressively or more frequently than necessary, which can remove not only dirt but also the skin’s protective lipids and natural oils. It often results from using harsh cleansers, cleansing several times a day, or scrubbing with abrasive tools. While cleansing is essential, excessive or aggressive cleansing can disrupt the skin’s barrier and its protective acidity.

The skin’s outer layer, the stratum corneum, relies on lipids to retain moisture. Overcleansing can increase transepidermal water loss, leading to dryness, tightness, flaking, and irritation. It may also heighten skin sensitivity and worsen inflammatory conditions such as eczema or rosacea in some individuals. In others, cleansing too aggressively can provoke reactive oiliness as the skin attempts to compensate for lipid loss.

Symptoms and at-risk groups include persistent dryness, redness, stinging, itching, scaling, and a sensation of tightness after cleansing. People with sensitive skin, eczema, rosacea, or acne, as well as those using strong actives or post-procedure skin, may be particularly affected. Even those without prior issues can develop irritation from overly harsh routines.

Management focuses on gentleness and restoration of the barrier. Use a mild, fragrance-free cleanser with a balanced or slightly acidic pH; limit frequency to once or twice daily or after sweating; use lukewarm water and avoid harsh scrubbing. Apply a moisturizer or barrier-supporting products (ceramides, glycerin) while skin is damp. If symptoms persist, consult a dermatologist.