ostospäätöksen
Ostospäätöksen refers to the process a consumer goes through when deciding to purchase a product or service. This process can vary in complexity depending on the type of purchase, the consumer's involvement, and the perceived risk associated with the decision. It generally involves several stages.
The first stage is need recognition, where the consumer identifies a problem or a desire that can
Next is evaluation of alternatives, where the consumer compares the gathered information and weighs the pros
Finally, there is post-purchase behavior, which involves the consumer's evaluation of the purchase after it has