ostopäätöksiinsä
Ostopäätöksiinsä refers to the processes and influences that guide an individual's or a group's decisions when purchasing goods or services. It encompasses the entire journey from recognizing a need or desire to the final selection and post-purchase evaluation. This decision-making process is not always linear and can be affected by a multitude of factors.
Consumer behavior theories often categorize these factors into internal and external influences. Internal factors include psychological
External factors, on the other hand, consist of social, cultural, and economic influences. Social factors can
The typical stages in an ostopäätöksiinsä process include need recognition, information search, evaluation of alternatives, purchase