omnikanalilists
Omnikanalilists are professionals who specialize in analyzing and optimizing customer experiences across multiple channels to create a unified, cross-channel journey. The role focuses on integrating data from online channels (web, mobile apps, email, social media) and offline touchpoints (in-store visits, call centers) to inform strategy and operations.
The term is a neologism that blends omnichannel concepts with the suffix -ilist, and it is used
Key responsibilities include mapping customer journeys across channels, designing measurement frameworks and attribution models, coordinating data
Typical skills required include data analysis, SQL, data visualization, experimentation and A/B testing, and proficiency with
Impact and criticisms: when effective, omnikanalilists can improve customer experience, increase retention, and optimize channel investments.
Variants of the role include omnichannel analyst, customer journey analyst, and cross-channel analytics specialist. See also