olay

Olay is a multinational skincare brand owned by the American consumer goods company Procter & Gamble. The product range includes moisturizers, cleansers, serums, masks, and sunscreens, and it is sold in many countries around the world. In some markets the brand is marketed simply as Olay, while the historical branding sometimes appears as Oil of Olay.

Historical background: Oil of Olay was introduced in the mid-20th century as a specialized moisturizer and gained prominence for its hydrating formulas. Over time, the brand adopted the shortened name Olay and expanded into a broad line of skincare products for different skin types and concerns. It has been part of Procter & Gamble's beauty portfolio for several decades.

Product lines: Olay has several well-known product families, including Regenerist, Total Effects, Luminous, and Retinol 24, spanning moisturizers, anti-aging creams, serums, and eye products. The company continues to research formulations focused on hydration, barrier support, and surface renewals.

Market presence and positioning: Olay markets itself as accessible, dermatologist-inspired skincare. The brand operates through drugstores, mass retailers, department stores, and online channels globally. Olay's messaging emphasizes hydration and anti-aging benefits, targeting a broad range of ages and skin types.