ofcontinuada

Ofcontinuada is a term used in contemporary art and digital media to describe a practice characterized by ongoing production and release without a predetermined endpoint. The term is not widely standardized and appears primarily in online artist statements, critical essays, and self-published manifestos since the early 2020s.

Etymology and scope: The word appears to be a hybrid built from English “of” and Romance-language roots related to “continuation” (for example continuada in Spanish or Portuguese). There is no formal etymology or consensus on its precise meaning. In practice, practitioners use ofcontinuada to signal projects that foreground process, iteration, and continuity over a singular, finished object.

Practice and characteristics: Projects described as ofcontinuada commonly feature frequent releases across multiple platforms, evolving motifs, and community participation. Works may lack a final culmination, instead accumulating over time and inviting ongoing reinterpretation. Documentation is often central, with logs, revisions, and collaborative contributions.

Reception and critique: Supporters argue that ofcontinuada expands possibilities for collaboration, experimentation, and audience engagement. Critics raise concerns about sustainability, accessibility, and the blurring of lines between artwork and product. The term remains informal, and its implications vary by context.

See also: Serial publication; Open-ended art; Continuous narrative.