oddsteps

Oddsteps is an innovative footwear brand that specializes in children’s athletic and casual shoes. The company was founded in 2014 by designer Maya Lin and engineer Daniel Park in San Francisco, California. Their mission is to combine ergonomic design with playful aesthetics, ensuring comfort and style for active kids.

The brand gained early attention for its signature “oddstep” sole design, which features asymmetric cushioning pads that adjust to walking patterns. This design was patented in 2016 and is marketed as a way to improve posture and reduce joint strain. In addition to the oddstep sole, Oddsteps incorporates breathable mesh uppers, adjustable lacing systems, and a range of vibrant colorways.

Oddsteps launched its first product line, the “Trailblaze” series, in 2017, followed by the “Sprint” and “Splash” lines in 2018 and 2019, respectively. Each line targets specific activity categories: trail running, track and field, and water sports. The company has expanded into over 30 countries and maintains distribution agreements with major sporting retailers such as Foot Locker, JD Sports, and Sports Direct.

Critics have praised Oddsteps for its focus on ergonomic research and its efforts to incorporate sustainability. The company uses recycled EVA foam in many models and aims to have a fully circular supply chain by 2028. Sales figures indicate steady growth, with a 12% increase in global revenue in 2021. Oddsteps remains a niche yet respected name in the children’s athletic footwear market, noted for combining functional innovation with on-trend design.