nätkjed

Nätkjed is a term used in the context of digital marketing and online advertising, particularly in the Nordic countries. It refers to a network of websites that are interconnected and share content, links, or other resources. These networks are often created to manipulate search engine rankings, increase traffic, or generate revenue through affiliate marketing or sponsored content.

The term "nätkjed" is derived from the Swedish words "nät" meaning "network" and "kedja" meaning "chain." It is commonly used in discussions about search engine optimization (SEO), black hat SEO techniques, and the broader landscape of online marketing.

Nätkjed websites can vary in quality and intent. Some are legitimate and focus on providing valuable content to users, while others are created with the sole purpose of manipulating search engine algorithms or generating revenue through click fraud. The latter are often referred to as "link farms" or "link networks."

The use of nätkjed has been a subject of debate in the digital marketing community. While some argue that they can be beneficial for small businesses or new websites looking to gain visibility, others view them as unethical and harmful to the integrity of search engines and the user experience.

Regulatory bodies and search engines like Google have taken steps to combat the negative impacts of nätkjed, implementing algorithms and policies to penalize websites that engage in manipulative practices. However, the ongoing evolution of nätkjed tactics continues to be a challenge for digital marketers and search engine optimization professionals.