nonpromise

Nonpromise is a term used in rhetoric, linguistics, and contract theory to describe a statement or policy that explicitly avoids committing to a specific future action or outcome. In practice, nonpromises are nonbinding or hedged utterances that convey intention without guaranteeing results. The concept is often discussed in contrast with explicit promises, which impose an obligation to deliver a defined action or result.

Etymology and scope: The word is a compound of non- and promise. While not universally standardized, nonpromise analyses appear in studies of political discourse, corporate communication, and legal drafting, where speakers seek to present flexibility while maintaining credibility. In some contexts, nonpromises are treated as performative in the sense that their linguistic form signals non-obligation rather than a binding commitment.

Common features include hedged verbs (aim to, intend to, seek to), indefinite timeframes (in the future, as resources permit), and conditional phrases (if feasible, subject to approval). Examples: “We will strive to reduce emissions” or “We intend to improve services, depending on funding.” Such statements can be aspirational rather than contractual.

Critics argue that nonpromises undermine accountability and clarity, making it difficult to assess performance. Proponents contend that they allow organizations to adapt to changing circumstances, align expectations with uncertainty, and avoid overcommitment that could lead to failures if targets are missed.

See also: Promise, Hedge (linguistics), Accountability, Open-ended contract.