nondiscounted

Nondiscounted means not discounted; not reduced by sales promotions and not adjusted for discounting in financial calculations. The term is used in retail, finance, and accounting to distinguish nominal or headline figures from those that have been altered by a discount.

In retail and procurement, the nondiscounted price is the list or sticker price before any discounts are applied. It serves as a reference point for comparing promotions and calculating savings.

In finance and accounting, nondiscounted cash flows or values are nominal amounts not adjusted to present value. They are contrasted with discounted figures that apply a discount rate to reflect the time value of money and risk. Nondiscounted cash flows are often used for planning or to show gross expected receipts before any time-value adjustments.

Because discounting affects the perceived value, nondiscounted figures may be less informative for long-term decision making, and context is needed to interpret them correctly.

Related terms include undiscounted and discounting; while nondiscounted emphasizes absence of deductions, undiscounted is more commonly used in mathematical or statistical contexts.