neytendavaldinn
Neytendavaldinn is an Icelandic term that translates to "consumer power" or "consumer sovereignty." It refers to the influence that consumers have over the production and sale of goods and services through their purchasing decisions. In essence, the collective choices of consumers shape what products are offered in the market, their quality, and their prices.
The concept of neytendavaldinn suggests that consumers are not passive recipients of products but active participants
This power can manifest in various ways. Consumers can influence product development by demanding specific features