neuromarkkinointi
Neuromarkkinointi, or neuromarketing, is a field that applies neuroscience principles and techniques to marketing. It seeks to understand consumer behavior and decision-making by studying brain activity and other physiological responses. Researchers in this field use tools such as electroencephalography (EEG), functional magnetic resonance imaging (fMRI), eye-tracking, and galvanic skin response (GSR) to measure how consumers react to marketing stimuli like advertisements, product packaging, or brand messages.
The primary goal of neuromarketing is to gain deeper insights into the subconscious drivers of consumer choice,
Neuromarketing research can inform decisions regarding visual design, auditory elements, product placement, pricing strategies, and the