netnografía
Netnografía is a qualitative research methodology that adapts ethnographic techniques to study online communities and cultures. It involves researchers immersing themselves in the digital environment of a particular group, observing and interacting with participants within their natural online settings. This can include social media platforms, forums, online gaming worlds, or any other virtual space where people gather and interact. The primary goal of netnography is to understand the meanings, practices, and social dynamics of these online groups from the perspective of their members.
Researchers employing netnography typically collect data by observing online interactions, reading posts, analyzing images and videos,