nektarem

Nektarem is an organic beverage brand that specializes in fruit nectars and natural juices. The company was founded in 2012 in Malmö, Sweden, by entrepreneur Lars Holmberg and nutritionist Katarina Svensson. From its initial launch, Nektarem positioned itself as a sustainable alternative to conventional soft drinks, emphasizing 100 % fruit content, no added sugars, and recyclable packaging materials.

The product portfolio includes a range of single‑fruit nectars such as raspberry, mango, and pomegranate, as well as blends that combine several fruit varieties. In addition to nectars, Nektarem expanded in 2016 to produce a line of flavored kombucha and a coconut‑based smoothie mix. The brand’s marketing strategy relies heavily on digital channels, including partnerships with health influencers and eco‑focused content creators.

Nektarem distributes its products primarily through grocery chains in Scandinavia and has secured agreements with supermarket networks in Germany, the UK, and the United States by 2020. The company claims a supply chain that sources fruit from certified organic farms in South America, Central America, and East Africa. All packaging is made from post‑consumer recycled PET, with a recycling rate of over 80 % in the United States and Greater Britain. Nektarem’s operational headquarters remain in Malmö, while its main production facility is located in Uppsala, Sweden, and a secondary bottling line opened in Kalmar in 2018.

Financial information indicates steady revenue growth, with reported sales of 15 million Swedish kronor in 2021, and a projected expansion into new markets in 2024. The company is privately held; however, it has received venture‑capital investment from Nordic Growth Partners and is pursuing a sustainability audit to achieve B Corp certification by 2026.