musicplugging

Music plugging refers to the promotional practice of pitching music tracks to media outlets and decision-makers with the aim of securing placements, airplay, or licensing opportunities. It is typically carried out by a music plugger, who may work within a record label, management company, PR agency, or as an independent contractor.

Responsibilities include researching target outlets (radio stations, TV programs, film and TV music supervisors, streaming playlists, podcasts, and advertisers), assembling and updating contact lists, preparing one-sheets and press kits, and delivering tailored pitches that explain why a track fits the outlet or project. Pluggers maintain relationships with gatekeepers, track performance, and coordinate follow-ups and timing with release schedules.

The process often involves coordinating with marketing teams and artists to provide lyrics notes, performance data, and streaming metrics. The goal is to secure placements that increase exposure, support a release, or generate sync opportunities for ads, shows, or films.

Music plugging is distinct from music supervision and licensing. Pluggers pitch and advocate for tracks; music supervisors select music for media and oversee the licensing and clearance process. The plugging activity complements licensing by generating interest and openings for potential placements.

Industry context: the role remains relevant in traditional media and in film/TV and advertising, though digital discovery and playlist culture have shifted some dynamics. Compensation structures vary and may include retainer-based fees, hourly rates, or commissions on successful placements.

Ethical practice involves transparency about compensation, avoiding misleading pitches, and targeting outlets with relevant audience. The term is most common in US and UK markets and is associated with independent artists as well as major labels.