motiivista
Motiivista is a theoretical framework in motivational studies that emphasizes recurring motifs as the principal drivers of human behavior. The term blends elements of motive and vista to convey a view of motivation organized around patterns rather than single goals. It has appeared in discussions within cultural psychology, consumer behavior, and organizational studies, but it has not gained wide acceptance or a formal, consensus definition. Proponents argue that motiivista captures how individuals act in ways that reflect stable, repeated motifs across diverse situations. Critics warn that the approach may be difficult to operationalize and risks duplicating existing motivational theories.
Core concepts include motif-based motivation, context sensitivity, and cross-context patterning. Motifs are treated as relatively stable
Reception remains limited and unsettled. Critics argue the framework can be hard to test, overlaps with intrinsic