mockbuster

A mockbuster is a film produced by an independent studio with the intention of capitalizing on the popularity of a mainstream film. These films are typically released around the same time as the original film, often with similar titles, artwork, and premises. The goal is to attract audiences who may be confused by the marketing or are looking for a cheaper alternative to the original.

Mockbusters are characterized by lower budgets, less experienced actors, and less sophisticated production values compared to their blockbuster counterparts. They often feature direct-to-video releases rather than theatrical distribution. The practice is not new, with early examples dating back decades, but it has become more prevalent with the rise of digital video and the ease of quick production.

The legality and ethics of mockbusters are often debated. While they do not directly infringe on copyright if they do not copy specific creative elements, they can be seen as misleading advertising. Studios that produce mockbusters often rely on the audience's potential confusion or desire for a similar experience at a lower cost. Some examples of prominent mockbusters have targeted major animated films, superhero movies, and disaster films. The effectiveness of mockbusters can vary, with some finding a niche audience while others are largely ignored.