mockbusters

Mockbusters are films produced by low-budget studios that closely resemble the plot, title, and visual style of a recently released, popular, or upcoming mainstream film. The primary purpose of a mockbuster is to capitalize on the marketing buzz and audience interest generated by the more expensive original film. They are often released in close proximity to the original, sometimes even before, to capture consumers looking for a similar experience at a lower price point.

These films are typically characterized by significantly lower production values, shorter shooting schedules, and smaller marketing budgets compared to the films they imitate. The titles are frequently a slight alteration of the original, using similar wording or a near-identical phonetic sound. For example, a popular animated film might inspire a mockbuster with a title that is a pun or a close synonym.

The legal standing of mockbusters is often debated. While they may borrow heavily from the original's concept and marketing, they usually avoid direct copyright infringement by changing specific character designs, plot details, and dialogue. This practice exists in a legal grey area, exploiting the spirit of a successful film without necessarily crossing the line into outright piracy. Companies like The Asylum are well-known for their prolific production of mockbusters. While often criticized for their quality and ethical implications, mockbusters have found a niche market, particularly through direct-to-video releases and streaming platforms.