mintapéldány

A mintapéldány (Hungarian for "sample copy" or "specimen") is a term used in publishing and distribution to refer to a copy of a publication provided for promotional or review purposes. These copies are typically sent out to potential advertisers, critics, journalists, or influencers to showcase the quality and content of the publication.

In the context of books, a mintapéldány might be sent to reviewers before the official release date to generate early buzz and reviews. For magazines, mintapéldányok can be distributed to businesses that might consider advertising in the publication, allowing them to assess the readership and aesthetic.

The distribution of mintapéldányok is a common practice in the publishing industry to encourage sales and build awareness. They serve as a tangible representation of the product, enabling recipients to experience it firsthand. While not intended for sale, these copies are often identifiable as promotional material, sometimes marked with phrases like "Not for sale" or "Promotional copy." The cost of producing and distributing these sample copies is considered a marketing expense.