miljøvennlig

Miljøvennlig is a Norwegian term used to describe products, services, or practices that aim to reduce negative environmental impact compared with conventional alternatives. The concept covers multiple aspects of a lifecycle, including design, production, use, and end-of-life handling, and it can address energy use, resource efficiency, greenhouse gas emissions, chemicals, waste, water use, and impacts on biodiversity.

In practice, definitions of what is environmentally friendly vary by context. The term is commonly applied to consumer goods, building materials, transport, and corporate practices. Official labels such as the EU Ecolabel and the Nordic Swan Ecolabel provide concrete criteria across several environmental aspects and can lend credibility to claims. However, miljevennlige claims are not in themselves a legal standard in many jurisdictions, so the rigor behind individual claims can vary. Consumers are advised to look for recognized certifications, third-party verification, and transparent life cycle information.

Critics warn of greenwashing when vague or broad language is used without substantiation. Because the term is broad and not uniformly defined, it may mask trade-offs or regional differences in environmental impact. To assess true environmental friendliness, it helps to examine specific criteria, independent certifications, and quantitative data such as energy intensity, emissions, and end-of-life disposal options.

See also: sustainability, life cycle assessment, eco-labels, green building, environmentally responsible procurement.