mikromarketing
Mikromarketing, also known as micro-targeting or granular marketing, is a marketing strategy that involves dividing a target audience into very small, specific segments. These segments are often based on detailed data about individual consumers' demographics, behaviors, interests, and online activities. The goal of mikromarketing is to deliver highly personalized and relevant marketing messages to each of these micro-segments.
This approach contrasts with traditional mass marketing or broader segmentation strategies. Instead of a one-size-fits-all campaign,
The effectiveness of mikromarketing relies heavily on the availability and analysis of extensive consumer data. This