merkratings
Merkratings is a term used in marketing analytics to describe a family of indices that quantify consumer brand recognition and recall. The term blends "merk"—a root found in several Germanic languages meaning to remember or mark—with "ratings," indicating an evaluative score. In practice, merkratings are designed to capture how readily a brand comes to mind and how strongly it is associated with certain attributes.
Definition and scope: Typical merkratings assess unaided recall, aided recall, recognition, and associative strength. Some implementations
Methodology: Scores are built from multiple data streams, including large-scale surveys, consumer panels, and digital signals
Applications: Marketers use merkratings to benchmark brand performance across markets, track changes following campaigns, and inform
Limitations and variations: There is no universal standard for merkratings. Benchmarks differ by industry, culture, and