meritourism

Meritourism is a neologism describing a form of tourism driven by the desire to achieve or demonstrate merit. This can manifest in various ways, often involving a destination or activity that confers status or recognition upon the visitor. Unlike traditional tourism focused on relaxation or cultural immersion, meritourism emphasizes accomplishment and personal achievement as the primary motivators for travel.

Examples of meritourism can range from climbing Mount Everest for the prestige associated with conquering the world's highest peak, to participating in a competitive academic program abroad, or even visiting a country to obtain a specific certification or degree. The journey itself becomes a testament to the traveler's dedication, skill, or ambition. It often involves significant effort, financial investment, and a clear goal beyond mere leisure.

The concept is closely linked to the broader societal emphasis on achievement and personal branding. In an increasingly competitive world, individuals may see meritourism as a way to enhance their résumés, gain social capital, or fulfill a personal quest for self-improvement and recognition. The experience is valued not just for the memories created, but for the tangible or intangible merit it bestows upon the individual. This form of travel often attracts individuals who are driven, goal-oriented, and seek to push their personal boundaries.