mergado

Mergado is a cloud-based platform designed to help e-commerce businesses manage and optimize their product feeds for various online marketplaces and advertising channels. It facilitates the process of connecting an online store's product catalog to platforms such as Google Shopping, Facebook Marketplace, Amazon, and many others.

The core functionality of Mergado revolves around feed management. Users can import their product data, often from their e-commerce platform or ERP system, and then transform, enrich, and filter it to meet the specific requirements of different channels. This often involves adjusting product titles, descriptions, categories, and adding missing attributes. The platform provides a user-friendly interface with various tools for rule-based modifications, making it possible to automate complex data adjustments.

Mergado also offers features for feed comparison and performance monitoring. Businesses can track how their product data is performing across different channels and identify areas for improvement. The goal is to increase the visibility and sales of products by ensuring that the data sent to each platform is accurate, complete, and optimized for search and conversion. The platform supports a wide range of e-commerce solutions and is utilized by businesses of varying sizes looking to streamline their multi-channel selling strategies.