megatrender
Megatrender is a term used in business forecasting and strategic planning to describe a dominant, long-term trend expected to reshape multiple industries and societies over years or decades. Unlike short-term market movements, megatrenders are characterized by scale, persistence, and cross-cutting influence across technology, demographics, energy, governance, and beyond. The term is common in consulting, journalism, and strategic planning but is not part of formal academic nomenclature.
Identification of megatrenders typically involves horizon scanning, cross-industry data analysis, and scenario planning to explore how
Common examples cited as megatrenders include demographic shifts like aging populations in developed countries, rapid urbanization
Critics note that the term can be vague, overhyped, or difficult to measure, and that an emphasis