mediebriefing
A mediebriefing is a structured information session organized to inform journalists about a specific topic. It is commonly hosted by government ministries, corporations, NGOs, or research institutes and can take place in person or online. The term is used in Dutch-language media and public relations contexts, and is often part of a broader media relations strategy.
The primary purpose is to present facts, explain policy decisions, or provide context, while allowing media
Typical formats include background briefings for reporters to quote without attribution, press conferences with a Q&A,
A mediebriefing differs from a press conference in that it is often more controlled and informational, and
Key elements of effective mediebriefings include clear talking points, accurate data, sources for statistics, accessibility for
In practice mediebriefings support transparency and timely communication but require careful planning to balance openness with