mediasävy
Mediasävy, or media tone, is the overall evaluative coloring that characterizes how media outlets present information. It concerns how events, people and topics are framed and described, not only what facts are reported.
Mediasävy encompasses stance, affect, and evaluative judgment conveyed through word choice, metaphor, modality, syntactic structure, and
The tone is shaped by newsroom routines, editorial policy, audience expectations, and broader cultural norms. It
Researchers analyze mediasävy through content analysis, discourse analysis, or corpus methods to map tone patterns and
Mediasävy is distinct from the factual content of a piece, but the tone can substantially affect perceived