mediaplan
Mediaplan is a planning document and process used in advertising to outline how a campaign will reach its target audience across media channels while managing budget and timing. It describes where, when, and how often messages should run to achieve stated objectives, such as awareness, consideration, or conversions. A mediaplan typically covers the target audience profile, the proposed media mix, scheduling, budget allocation, and a measurement plan. It also explains the rationale for channel choices and the expected outcomes in quantitative terms.
Key components include audience segmentation and insights, channel rationale, reach and frequency targets, flighting or scheduling
The process usually involves defining campaign objectives, researching the media landscape, selecting channels, allocating budget, creating
Mediaplans are used across traditional and digital channels, including television, radio, print, out-of-home, display, video, social,