mediamore

Mediamore is a term used to describe an approach to media engagement that emphasizes ethical practices at every stage of the media lifecycle. It combines media literacy with an emphasis on empathy, accountability, and consent, guiding creators, distributors, and audiences toward more responsible behavior.

The concept encompasses education initiatives, newsroom and platform policies, and community media projects designed to improve critical thinking, reduce harm, and promote inclusive representation.

Core principles include verification and accuracy; transparency about authorship and sponsorship; privacy and consent; inclusive representation; accessibility; and accountability for harms or misinformation.

Origins: The term emerged in media studies and digital citizenship discussions in the 2010s, gaining traction in academic and professional circles as concerns about misinformation and online harassment grew. It is not tied to a single organization and varies by context.

Reception and challenges: Proponents view mediamore as a practical framework for ethical media work, while critics note its vagueness and potential conflicts with commercial incentives. Measuring impact remains complex, with reliance on qualitative assessments and case studies.

See also: media literacy, digital citizenship, ethics in journalism, misinformation.