mediaexposure
Media exposure refers to the extent to which a person or audience encounters content across media platforms, including television, radio, print, websites, and social media. It is a foundational concept in both media research and advertising, used to estimate how widely a message might be seen and by whom, and to plan and evaluate campaigns.
Measurement of exposure is conducted at macro and micro levels. Macro indicators include reach (the proportion
Effects of exposure depend on factors like content relevance, framing, duration, and the surrounding media environment.