markmiðanna

Markmiðanna is Icelandic for “the goals” or “the objectives” and is the definite plural form of markmið, a term used to describe aims set by a person, organization, project, or policy. In planning, reporting and evaluation, markmiðanna define what is intended to be achieved and serve as a reference for measuring success. The concept encompasses both long‑term aims and shorter‑term targets that contribute to the broader purpose.

Etymology and grammar notes: markmið itself refers to a target or aim. The form markmiðanna indicates a specific set of goals belonging to a known entity or plan, for example in phrases like uppfylla markmiðanna (to fulfill the goals). Icelandic nouns decline by number and definiteness, so markmiðanna appears in contexts where the goals are definite and plural.

Usage and contexts: markmiðanna are central to strategic planning in business, public administration, education and non‑governmental organizations. They are used to articulate desired outcomes, guide actions, allocate resources, and provide criteria for evaluating progress. In written documents, they are often presented alongside actions, indicators and timelines to illustrate how an organization plans to reach its aims.

Frameworks and formulation: many organizations adopt structured approaches to form markmiðanna, aiming for clarity and accountability. A common reference point is the SMART framework, which encourages goals that are Specific, Measurable, Achievable, Relevant, and Time‑bound, helping ensure that markmiðanna are actionable and trackable.

Examples: a company might set markmiðanna to increase market share by a certain percentage within a year; a school might aim to improve graduation rates; a government program could target reductions in emissions or improvements in public health.

See also: markmið, verkefni, áætlun.