markkinointikuvauksena

Markkinointikuvauksena is a Finnish term formed from markkinointikuvaus (marketing description) with the translative suffix -na, indicating “as a marketing description” or “in the form of a marketing description.” It signals the intended role or perspective of the text, namely that the content is created for marketing purposes rather than as a neutral, factual description.

In practice, markkinointikuvauksena is used to clarify the tone, style, and function of a text. It may appear in guidelines, briefs, or instructions to indicate that the wording should be persuasive, audience-oriented, and focused on benefits or value. Example sentences include: “Tämä teksti on tarkoitettu markkinointikuvauksena” and “Käytä tämä kappale markkinointikuvauksena.” It can be contrasted with tuotekuvaus (product description), which tends to be more neutral and factual.

Usage implications: describing something markkinointikuvauksena suggests that the primary goal is appeal and conversion, rather than purely informative content. Writers should consider audience needs, brand voice, and compliance with advertising standards while maintaining clarity. The phrase does not prescribe exact content but signals the intended function of the text within marketing communications.

Related concepts include markkinointi, markkinointiviestintä, mainonta, and tuotekuvaus. Markkinointikuvauksena is a stylistic and functional marker in Finnish writing that helps distinguish promotional descriptions from other document types.