markkinakokoarvioinnin
Markkinakokoarviointi, or market sizing, is the process of estimating the total potential revenue or sales volume achievable within a specific market. This estimation is crucial for businesses for strategic planning, investment decisions, and resource allocation. A market size estimate helps companies understand the scale of opportunity and the potential for growth.
There are several methods for conducting market size assessments. Top-down analysis starts with a broad market
The purpose of market sizing extends beyond simple revenue projection. It informs product development by identifying