marketingclaim
A marketing claim is a representation made by a marketer about a product or service, intended to persuade consumers about its attributes, performance, safety, or benefits. Claims can be factual, such as numerical performance or certifications, or subjective, such as claims of being “the best” or “industry-leading.” They may be explicit or implied and can rely on tests, endorsements, or certifications. Because consumers rely on these statements to compare products, accuracy and substantiation are important for fair competition and consumer protection.
Types of claims range from verifiable statements (for example, energy use, battery life, or warranty terms) to
Regulatory frameworks commonly require substantiation of factual claims, with heightened rigor for health, safety, or performance
Best practices for marketers include obtaining robust evidence, documenting substantiation, using precise and clear language, avoiding